Following Olivier Rousteing’s Balmain Fall/Winter 2023 runway presentation during Paris Fashion Week last March, which paid tribute to the Maison’s 78-year-old legacy, a seasonal campaign has emerged, showcasing the richly layered creations of Brazilian photographer Rafael Pavarotti.
Rousteing recalls the decisions made to create a more intimate atmosphere for the show. “By limiting the number of invitees, we allowed each guest the opportunity to better appreciate, close-up, just how our atelier’s impressive craftsmanship made possible the collection’s many surprising, fresh and modern spins on our founder’s signature silhouettes and this house’s most cherished codes.”
With a lineup that skillfully balanced structured cuts and sensual lines, bursts of color and moments of monochromatic serenity, as well as refined and sharp details, it was foreseeable that Balmain would continue this narrative in its seasonal campaign. In the editorial, the focus is on the sartorial exploration of luxurious materials, skilled artisans and the timeless craftsmanship of the house, all complemented by Pavarotti’s masterful use of light, color and texture.
Developing the concept for this “New French Style”-inspired campaign was, according to Pavarotti,” a deeply creative experience,” leading him to add, “By highlighting Balmain’s heritage, we were able to create something different, beautiful and timeless. I couldn’t be happier with the results.”
Explore the iconic campaign in the gallery above.
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