Inside Frank Horvat’s Fashion Photography Exhibition In Germany


Frank Horvat was one of the world’s greatest fashion photographers. He helped elevate the medium into high art, and with his thoughtful photographs, changed how we look at fashion altogether.

Now, his latest masterpieces are on view in a solo exhibition at the Leica Galerie Wetzlar, opening on February 3, and running until April 30 in Wetzlar, Germany. The exhibition is called Please Don’t Smile, something he would tell his subjects before snapping their portraits.

The exhibition highlights the fashion photography from the photographer who had a 70 year career. He showed the world how fashion photography was more than just a way to sell purses, noting that: “Without stories to tell, fashion would never have really interested me,” he famously said during an interview.

Horvat is known for his fashion photographs, which were published in Vogue, Elle and Harper’s Bazaar. Based in Paris, he captured the city in all its romantic glory, from foggy night scenes to unconventional shots of the Eiffel Tower.

And yes, he did own a Leica camera, and was introduced to the brand by his friend and fellow photographer Henri Cartier-Bresson (who now has his own namesake museum in Paris).

Horvat was born in Croatia, lived in Italy, and moved to Paris in 1955. He started working as a fashion photographer in 1957, doing photo shoots for fashion magazines in Paris, London and New York, until 1962. He worked in black-and-white film, and some of his best photos were captured during this time, like his shots of Coco Chanel, Jean Cocteau and Yves Saint Laurent.

After working as a commercial photographer, he then started working on photo books, like New York Up And Down, a tribute to the city’s street life, and Please Don’t Smile, which was published in 2015.

He not only told models to refrain from smiling, but also told them to be themselves. “Later, when there was this natural type, the girl next door, I didn’t like it anymore, because it had also become a stereotype,” he said in an interview in 2015. “I have fun showing something that only I see. Showing something that the model wants to show doesn’t interest me.”

$31+ Billion Worldwide Computational Photography Industry


Dublin, Jan. 06, 2023 (GLOBE NEWSWIRE) — The “Computational Photography Global Market Report 2022” report has been added to ResearchAndMarkets.com’s offering.

This report provides the strategists, marketers and senior management with the critical information they need to assess the global computational photography market.

This report focuses on computational photography market which is experiencing strong growth. The report gives a guide to the computational photography market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.

The global computational photography market is expected to grow from $10.97 billion in 2021 to $13.4 billion in 2022 at a compound annual growth rate (CAGR) of 22.1%. The computational photography market is expected to grow to $31.93 billion in 2026 at a CAGR of 24.2%.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis

Major players in the computational photography market are Apple, Light, Nvidia, Qualcomm, Samsung Electronics, Adobe, Nikon, Sony Corporation, LG Corp, Canon, Algolux, Almalence Inc, HTC, Xperi Corporation, Lytro, Pelican, Movidius, Oppo, Intel, Corephotonics LTD, Leica Camera AG, and Raytrix.

The computational photography market consists of sales of computational photography by entities (organizations, sole traders, and partnerships) that refer to the use of digital software to enhance the photos clicked by the camera.

Computational photography is used in digital cameras, particularly in smartphones by automating settings to make for better shooting abilities. Computational photography helps in improving the clarity of images by reducing motion blur and adding simulated depth of field, improving color, light range, and contrast by using image processing algorithms.

The main types of computational photography are single- and dual-lens cameras, 16- lens cameras, and other types. The single-lens camera uses a prism system and a mirror that allows the photographer to see through the lens and know what exactly is being captured whereas a dual-lens camera offers two sensors that help in capturing high-quality pictures as well as adds more elements.

Computational photography is offered in camera modules and software in smartphone cameras, standalone cameras, and machine vision cameras that have various applications such as 3d imaging, augmented reality imaging, virtual reality imaging, mixed reality imaging, digital imaging, other applications.

North America was the largest region in the computational photography market in 2021. Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the computational photography market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The growth of the smartphone market is expected to propel the growth of the computational photography market in the forecast period. Computational photography is increasing due to rapid improvements in the smartphone cameras such as photo-taking capabilities using 3D technology sensors for high quality.

According to the India Brand Equity Foundation blog (IBEF), an Indian Government export promotion agency, as per the National Electronics Policy (NEP), the domestic smartphones market is estimated to reach $ 80 billion by 2025-26, from $ 25.1 billion in 2018-19. Therefore, the growth of the smartphone market will drive the growth of the computational photography market.

Technological advancements are shaping the computational photography market. Technological advancements are being made in the computational photography market to sustain the competition as this market is driven by innovation.

For instance, in 2020, Qualcomm Technologies, a subsidiary of Qualcomm based in the US that creates semiconductors, software, and services related to wireless technology., launched Qualcomm QCS610 and Qualcomm QCS410 system-on-chips. These QCS610 and QCS410 are unique as they are designed to bring premium camera technology that includes powerful artificial intelligence and machine learning into mid-tier camera segments.

The countries covered in the computational photography market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Report Attribute Details
No. of Pages 175
Forecast Period 2022 – 2026
Estimated Market Value (USD) in 2022 $13.4 billion
Forecasted Market Value (USD) by 2026 $31.93 billion
Compound Annual Growth Rate 24.2%
Regions Covered Global

Key Topics Covered:

1. Executive Summary

2. Computational Photography Market Characteristics

3. Computational Photography Market Trends And Strategies

4. Impact Of COVID-19 On Computational Photography

5. Computational Photography Market Size And Growth
5.1. Global Computational Photography Historic Market, 2016-2021, $ Billion
5.1.1. Drivers Of The Market
5.1.2. Restraints On The Market
5.2. Global Computational Photography Forecast Market, 2021-2026F, 2031F, $ Billion
5.2.1. Drivers Of The Market
5.2.2. Restraints On the Market

6. Computational Photography Market Segmentation
6.1. Global Computational Photography Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

  • Single And Dual Lens Camera
  • 16 Lens Camera
  • Other Types

6.2. Global Computational Photography Market, Segmentation By Offering, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

6.3. Global Computational Photography Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

  • Smartphone Cameras
  • Standalone Cameras
  • Machine Vision Cameras

6.4. Global Computational Photography Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
3D Imaging

  • Augmented Reality Imaging
  • Virtual Reality Imaging
  • Mixed Reality Imaging
  • Digital Imaging
  • Other Applications

7. Computational Photography Market Regional And Country Analysis
7.1. Global Computational Photography Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
7.2. Global Computational Photography Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

For more information about this report visit https://www.researchandmarkets.com/r/1o01u8

  • Global Computational Photography Market

        

Camera club meeting will feature astrophotography | Arts


To start off the new year the Land of Waterfalls Camera Club will present a program featuring “The Fundamentals of Astrophotography” at its monthly meeting Thursday, Jan. 19. Starting promptly at 7 p.m., “live” via Zoom, the evening will conclude with the popular Shoot & Show activity.

For thousands of years people on earth have gazed into the night sky with awe and with questions. They have tried to capture and record what they could see with the naked eye. The German 3,600-year-old Nebra Sky Disk shows the first known depiction of the cosmos on a disk.

Opportunities to see the cosmic phenomenon increased drastically with the invention of the telescope early in the 1600s. Galileo saw the potential for the telescope and improved it drastically. He was then able to make many observations which he recorded in text and sketches.

Appropriately, it was an astronomer who coined the term photography in 1839, when Johann Heinrich von Madler combined “photo” (from the Greek word for “light”) and “graphy” (“to write). In that same year the French photography pioneer Daguerre himself is believed to be the first person to take a photograph of the moon, using his daguerreotype process. A year later John William Draper, an American doctor and chemist, took his own daguerreotype of the moon. By that time both astronomers and photographers realized that they could capture and document images that had eluded star gazers for centuries.

In 1850 Draper collaborated with astronomer William Bond to produce a daguerreotype of the star Vega. Henry Draper’s 1880 photograph of the Orion Nebula was the first ever taken.

Then physicists Jean Bernard Leon Foucault and Armand Fizeau improved the process sufficiently to photograph the Sun in sufficient detail that sunspots could be seen for the first time.

 Over a century both telescopes and cameras continued to improve the science of documenting the heavens. Professional applications got bigger, better and more expensive. The science belonged to those with giant observatories and special cameras. But the amateur photographers and astronomers really got their first break with the more recent introduction of digital photography. The digital camera gear and the software processing created limitless possibilities for the amateur Astro Photographer.

Night photography isn’t the easiest genre to master. There are so many things to consider. On top of your usual composition and exposure, you have to deal with noise, shadow detail, preserving highlights and camera gear considerations for night lovers.

Being out alone in the dark isn’t for the faint-hearted, but astrophotographers have learned to handle any fear of the dark when conditions are favorable. Some night images take a lot of planning: full moon and milky way images with specific foreground, for example. Interestingly, there are very few photographers who specialize solely in astro photography. The majority are versatile and shoot various types of landscape images.

Astro Photographer James S. Mack’s presentation of “The Fundamentals of Astro Photography” will be geared to enlighten and entertain photographers of all levels of proficiency (beginner to experienced pro). With a lifetime interest in the sciences and nature, 34 years as a graphic artist, 50 years of photographic experience (which includes over 25 years of astro photography with digital equipment), he will pass on tips and other valuable information about what common equipment to use and how to use it.

Mack has six telescopes and is a member of the SCSG – Suncoast Stargazers, LGDSO – Local Group of Deepsky Observers and WAS – West Jersey Astronomical Society.

Following the astro photography program the fast paced “Shoot and Show” activity will showcase the latest photographic achievements of local members. It will be a good example of what local photographers can accomplish.

These open-to-the-public monthly meetings will be “live” on-line with Zoom until the health crisis subsides. Club members and guests are encouraged to sign in at least 10 minutes early (6:50 p.m.). Non-member guests are encouraged to go to info@lowccnc.com for invitation and access information at least a day prior to the meeting.

The Land of Waterfalls Camera Club welcomes participation from those interested in becoming a photographer, to novices who need fundamental skills, to photographers who enjoy sharing with others, as well as experienced pros. No special equipment or software is necessary.

To offer more focused forums for small group participatory learning and sharing the club features two Special Interest Groups (SIGs). The Capture SIG concentrates on how to take the best picture and meets from 7 p.m. – 9 p.m. on the third Monday of the month in the community room of the United Community Bank in Straus Park or by Zoom. Please consult the website for the latest schedules. The Post Processing SIG features the developing/control of the digital image into the final photograph and continues to meet via Zoom at 7 p.m. on the first Monday of the month.

For more information, visit the Land of Waterfalls Camera Club website at www.lowccnc.com.



ART BEAT: Debra Barnhart takes her nature photography to the tumultuous Farallon Islands | Entertainment


Photographer’s lens reveals beauty of nature


The photo taken in April of 2008 shows the Yumtso Lake, also known as Lake Manasarovar in Tibet autonomous region. [Photo by Wang Chen/cpanet.org.cn]

A group of photos taken by photographer Wang Chen portray tranquil sceneries, and bring people to feel the beauty of nature from the bottom of the hearts.

Wang Chen, vice-chairman of China Photographers Association, has won the Golden Statue Award for China Photography for three times. He has published nearly 30 photography books, and among them, one of his environmental friendly-themed series about the earth has won the United States” Benny Award.

How to deal with grief of losing a loved one? NatGeo photographer Paul Nicklen shows how on mother’s death


Louise Roy, Mother of Paul Nicklen NatGeo photographer (Photo: Instagram)

Therapists will tell you that not everyone can process grief without rude and painful scars on their minds and soul. Some can handle it well by calling forth their inner strength and using their fall-back system to gain support while they pick up the pieces of their life and begin marching again. Some, unfortunately, can go to pieces in grief, guilt, anger, helplessness, and remorse.

Nat Geo’s celebrated photographer Paul Nicklen has posted a touching note on his Instagram handle.

@paulnicklen “We lost our beautiful mother, Louise Roy, yesterday. @mitty and I have lived right next door to my mom for the past 12 years and these have been the best years of my life because of it. My mom ran a successful business with my brother @aaron_nicklen and the fact that we saw our mom every day is an incredible gift that we will never forget. To have had that level of warmth, guidance, support and most of all, matriarchal love, on a daily basis was the greatest gift of all. True to her French heritage, she lived with true “Joie de Vivre”. Her life was a festive party, and she lived by a set of values that allowed her to be loved and admired by everyone she met. Every morning, she hiked up a small local mountain, often with our dogs in tow. In her mid-seventies, she was in the best shape of her life and had recently retired. Tragically, a brain tumour took her from us way too early. Her kindness and generosity live on in all of us and now we carry on, trying to uphold her values as we grieve her loss. We will celebrate her life at Yates Funeral Home, Parksville, BC on November 27 at 2 pm.

This man has only just lost his mother (two weeks ago) to a brain tumour and was to oversee the beloved mum’s funeral service on Sunday (27 November) afternoon.

With a beautiful photograph of Mama Bear and her two cubs, Paul Nicklen wrote on Sunday 27 November:

@paulnicklen “A mother polar bear would do just about anything to keep her cubs from harm, gently guiding them through a shifting and unpredictable world of melting ice and snow. Mothers are the world’s teachers of resilience, vulnerability, patience, and the fathomless reaches of unconditional love. They keep us safe, feed us, shelter us, and guide us back to ourselves when we become lost. Above all, however, they teach us to hold onto courage in the face of the unknown, giving us the strength to keep them in our hearts even after they finally leave us. Today I would like to honor all mothers across the world as I say goodbye to my own. It will be wonderful to see so many of you at today’s service at Yates Funeral Home at 2pm. #gratitude #life #love #mom

That touching tribute is Paul Nicklen’s way of dealing with the grief of losing his mother. He glorifies all mothers in the world whose “fathomless reaches of unconditional love” and demonstration of their own “resilience, vulnerability, and patience” mould us into strong and capable individuals and also “teach us to hold onto courage in the face of the unknown, giving us the strength to keep them in our hearts even after they finally leave us.”

Paul Nicklen is not just a celebrated photographer who has done National Geographic proud with the numerous wildlife and nature photographs, he also co-founded SeaLegacy, a nonprofit collective of photographers and filmmakers that aims to inspire the conservation of the world’s oceans. A powerful climate change warrior, he is a part of who’s who in conservation. Al Gore also uses images Nicklen has shot in his lectures on climate change. “It’s an image that really allows you to have a microphone and discuss the biggest issue of our time,” Nicklen says.

So, back to how each one of us processes and deals with the loss of a dear family member.

Dealing with the death of a friend, your family, or your special someone will always be hard and may seem like the end of the world when it has just happened. You may feel at that moment that you will never be able to learn to cope, absolutely impossible. But do remember, things will always get better though at times it will be very hard.

We’ve all been through the event of the death of a near and dear one, at least once. Our condolemnces if you have visited this space after such a loss. Please see the tips below on how to help yourself sort out the gamut of feelings that emerge and threaten to drown you at the moment.

1. Do not be harsh on yourself and do allow yourself to grieve without judgment. You may experience sadness, could be upset, or even feel lost. The line “strong men do not cry” is a huge lie. Don’t be angry at yourself for feeling sad, or tell yourself that you should “man up” or get over the loss. You need not be ashamed or shy of grieving or crying or silently feeling sad as any of those can be the likely and legitimate reaction to a dear one’s death.

2. Stop blaming yourself or that you could have helped it but did not. This wasn’t your fault, you have no reason to be angry at yourself. You may find your mind welling up with any of the feelings listed below:

  • Denial or disbelief about the death
  • Shock or emotional numbness
  • Ruminating in your mind over how you could have “saved” the deceased
  • Regret for things you might have done
  • Helplessness or hopelessness
  • Anger or irritability
  • Guilt
  • Finding it tough to go through daily activities

3. You must also not compare your reaction to another’s. Just because another person is crying and choking on tears while you seem to handle it well, does not mean anything bad about either you or that person. Everyone has their individual ways to cope and express.

4. Take a few days off and stay around friends or family. This way you will become each other’s support system, watching over each other’s wellbeing. Seek leave from office or school, share stories that you have of your loved oneshare a meal, activity, or hobby that your loved one enjoyed. Even if you have not much of a bond with the other family members or friends, you can work together to plan the memorial service.

5. Turn tears into flowers. Use the funeral as an opportunity to celebrate your loved one’s life. What has happened may not likely be reversed but why cherish only the sad loss? Your memories of a loved one are likely overpowering, but many of them will be beautiful, poignant, happy moments. Take a vow at the funeral service that henceforth your loved one will only live on in your heart and memories.

6. Stay positive, busy and focussed in the weeks and months to come. Take on activities that challenge your planning and execution and get engrossed. This diversion just might allow you to emerge from the sea of emotions that threatens to overwhelm you. This is not running away but a brief break tto gather your energies and return to deal with emotions with renewed vigour.

7. If you still find it hard to cope, speak with friends, family members. Or therapists.If you still feel you are unable to cope, reach out to a counsellor. Therapists are there to help in a tried and tested manner and there should be no stigma or shame in taking the help of a counsellor.

Disclaimer: Tips and suggestions mentioned in the article are for general information purposes only and should not be construed as professional medical advice. Always consult your doctor or a dietician before starting any fitness programme or making any changes to your diet.

Photography in Lehman’s Terms: Don’t stop life to photograph it this holiday season | Lifestyles


’Tis the season ye merry photographers. No idea what the statistics are, but I have a pretty good idea there is no time like the holidays for shooting tons of pictures. Back in the day, I’d wager more rolls of film were used between now and New Years than during the whole rest of the year.

Certainly no different in this day of cellphones and gigabytes.

But not around my house. I’ve become a bit of a curmudgeon when it comes to shooting Thanksgiving and Christmas festivities. Rebelliousness is not usually part of my nature, but come the holidays, with the expectation being that Greg’s a photographer, I don’t snap a lot of shots. Does the cobbler make shoes on Christmas Eve?

I’m not saying I’m proud of it, but the fact is, the holidays are one time when I enjoy myself more without a camera around my neck or my phone in camera mode. This is crazy, because what better time to document the joy and love of family and friends than when they’re gathered for the holidays?

So, don’t do as I do, do as I recommend.

CANDID, NOT POSEDIn all honesty how many shots fill your photo albums of people smiling at the camera, posing with a just-opened present or with a carving knife poised over the ham? Most of them? Too many photographers think a photograph is something you stop real life for.

Here’s the main idea to keep in mind for this holiday season: Get most of your photos of people doing what they are doing. Shoot pictures when grandma is opening the Christmas present or reacting to it. Get that shot of dad and the big bird while he’s carving it or the activity in the kitchen during the cooking.

Even when it comes to the most delightful of us — the children — we tend to stop them from their normal activity to get a picture. Let them play! Years of professional photography has taught me that kids can ignore a camera like no one else. They notice it, but VERY quickly forget about it. That’s when your best shots happen.

So, don’t stop life to photograph it.

IF POSED, MAKE IT FUN

Now there’s posed and then there’s boring, stiff, stare-at-the-camera POSED.

During the holidays most of us are around people we know pretty well. Use your knowledge of them to pose them meaningfully. If Uncle Frank is bored to tears with family gatherings, say “C’mon, Frank! Show us how you’re really feeling.” If your mom is protective of her kitchen while cooking, maybe you can coax her into a pose by the kitchen door, arms crossed and chef’s knife in hand. It’s posed, but has some playfulness to it and says something.

Pose fun, if that makes any sense.

TAKE IN THE ENVIRONMENT

Generally, people don’t get nearly close enough to their subjects in photography — a topic of many columns. But during the holidays be sure to step back and take in the environment. Allow a sense of place to come through.

This sense of place can be literal, such as in what house is the event happening. I look through old family pictures and there are so many where I have no idea where they were taken. A wall is a wall is a wall. Step back and take in more of the room on a few or even a couple shots of the exterior.

Sense of place can also be more symbolic or atmospheric. This can involve including the decorations and the food in your photographs. Keep an eye out for making these things the actual subject of pictures. If the lights on the house are Griswold-esque, it might be worth a shot.

TIME, PLACE AND NAMES!

Don’t make the mistake of thinking your memory will always be so fresh. File your images with the date.

I am currently digitizing nearly 100 years of Lehman family film. It’s frustrating to look at photos and try to figure out when and where they were taken by how old they look. Or the model of car in the background. Or the style of clothes, the hair and the furniture. Save them in a dated folder!

Also, I have whole albums of wonderful black and whites from generations gone by and very little idea of who, what, where and when. Take a little time and attach some names, even if it’s in a notebook that you can photograph and include with the pics.

Shoot, have fun and preserve memories. It is a photograph’s greatest gift!

Frederick photographer Brodie Ledford featured in national competition | Arts & entertainment


Brodie Ledford says it was a Christmas gift he’d bought for his wife that led to his career in photography.

The 41-year-old Frederick native always loved video cameras and taking photos, but it wasn’t until he purchased a camera for his wife, Dara, a fine arts major in college with a focus on photography, that he became enamored with the art form.

For their Christmas together after she graduated college, Ledford “went out and bought her a brand new DSLR [digital] camera,” he said.

“The funny thing is, the second she opened it, I started playing with it,” he said during a phone interview. “And that camera then became mine. The rest, as they say, is history. That was nearly 17 years ago.”

Today, Ledford owns Brodie Ledford Studios in Frederick and was recently featured in a photography competition called Creator Series. Ledford was one of 10 photographers selected to be part of the 11-episode series, available to stream online.

In each episode, the photographers were challenged in various aspects of photography, from lighting to composition to posing — and they were given only 10 minutes to get the shot.

The web series, which can be viewed on YouTube, was judged by Canon Explorers of Light photographers: Sal Cincotta, an award-winning wedding and portrait photographer; Laretta Houston, who is known for shooting the Tyra Banks Sports Illustrated Swimsuit Edition; and Vanessa Joy, a renowned wedding photographer. The series was based in St. Louis, where Cincotta, the show’s producer and host, owns his studio.

Ledford entered the contest after seeing a promo for Creator Series at ShutterFest, a large photography conference. He admits he had reservations about entering a competition that would be broadcast worldwide. He considers himself a private person. But he decided to apply anyway.

After applying, Ledford was then interviewed. His portfolio and online presence also were reviewed before he got to the next round. Then he had a submit a 90-second video that explained “why us.” But after sending in the video, several weeks went by, and Ledford assumed he hadn’t been chosen.

“Then when I finally had lost all hope, I got an email saying ‘congratulations, you’re in,’” he recalled. “I was completely shocked, and I was excited and terrified all at the same time.”

He spent July shooting the series in St. Louis. It premiered online in August.

His biggest adjustment was learning how to use the Canon gear that was required for the series because, of course, it was sponsored by Canon.

Cincotta was each photographer’s assistant throughout the series.

“It’s a little bit intimidating because he’s absolutely fantastic,” Ledford said. “He’s one of those guys who expects the best because he is there as the best, and he’s known to be amazing.”

The photographers being allowed only 10 minutes to shoot their assignments for the day made it all the more challenging. Normally, setting up a studio shot can take up to an hour, Ledford said. “We basically had 10 minutes to pick the gear we wanted, set the shot up, talk to the model about what we were looking for, coach the model and then shoot it.”

Then, the photographers were asked to immediately hand over their memory cards.

It wasn’t until every photographer finished their shoot that the contestants could see the photos they’d shot and work on them further. They got 30 minutes to select and edit the images. But, Ledford said, realistically, by the time he would select his images, he would only have 15 minutes, on average, to edit.

“The images that were created are mind-blowing to me — that it was done in such a short period of time,” Ledford said. “That’s where the challenge was.”

The cards were given to the judges who then selected the best and the worst. Every week someone was sent home.

“My favorite competition was probably the reflections competition,” where a model was reflected in a mirror or window, for example, he said. “Because it was something that was outside of what I would normally do.”

The entire competition, he said, was challenging because it forced the photographers to try a type of photography they normally don’t do every day.

He said the series really showed that there’s more to photography than people realize.

“I think the biggest thing that is difficult for photographers is that people think that the cameras have a magic button because they don’t see the behind-the-scenes stuff,” he said. “People don’t see the editing process. They don’t see all the lighting. They don’t understand setting [the camera] on manual mode, not on auto mode.”

Ledford credits his wife for getting him into photography as a profession, and he dabbled in it while he held a full-time job as a store manager for Best Buy.

“My wife would take my photos, and she would make photo books for me and just keep, you know, pushing me and say, ‘Hey, look, it’s great stuff,’” he said.

He and his wife, who is also a photographer, cofounded Brodie Ledford Studios, and when someone asked if he did weddings, it became his first professional gig. After a while, his wife again encouraged him to take the leap full-time into his new passion.

“I walked away from that life, and I was able to do what I want to do now,” he said. “And it’s unbelievable.”

Ledford’s business is considered a luxury, service-based company, where he focuses on client relationships.

“There are a lot of people out there that take pictures, and there’s a huge difference between a picture taker and a professional photographer,” he said. “I really pride myself on the fact that we focus on the experience for the client, and our clients truly do become like friends and family.”