Profoto Assetflow looks set to revolutionise Studio Workflow Management

Profoto Assetflow looks set to revolutionise Studio Workflow Management


Profoto is known for professional lighting solutions and has now launched Profoto Assetflow, an innovative workflow management tool designed to streamline content creation for studios, especially those dealing with E-Commerce.

Anyone running an e-commerce business will know how heavily success relies on capturing captivating visual content. However, the content creation process often requires optimisation. From planning and photography to post-production and publication, the existing workflow systems do not fully support all these phases. Recognising this challenge, Profoto developed Assetflow to address the need for a comprehensive solution.

Profoto Assetflow integrates with Profoto’s automated solutions, ensuring smooth collaboration between capturing assets and managing the workflow. Studios can manage samples and assets in real-time, establish standardised looks using digital style guides, and track progress across multiple locations. This integration allows for a cohesive and efficient content creation process.

With the launch of Assetflow, Profoto expands its scalable end-to-end solution to encompass workflow planning and management. This addition complements their existing content creation systems for photography, videography, professional lighting, and seamless integration with post-production through trusted third-party partners.

Anders Hedebark, CEO of Profoto, expressed the company’s commitment to driving innovation and delivering a complete solution for e-commerce visual content creation. He stated, “We are dedicated to empowering our customers with the tools they need to succeed in the competitive e-commerce landscape. Profoto Assetflow is a testament to our commitment to higher sales conversion, faster time-to-market, and improved operational efficiency.”

For more information about Profoto Assetflow and its capabilities, visit the official website at