Ugly dog owners are being invited to enter a national competition to win a makeover for their unfortunate looking pooch.
The competition, run by photography company ParrotPrint.com, has been set up to find the UK’s ugliest dog and comes with a warning urging pretty dogs not to apply.
The organisers claim that, while every dog is beautiful in the eyes of their owners, the contest sets out to celebrate pets who are visually challenging.
Founder of ParrotPrint.com Matt Dahan said: “We love dogs and it’s great that so many owners are willing to put their beloved pets forward for our competition but we need to be clear, this is a contest to find the ugliest dog in Britain.
“We have had a strong response but so far 90% of entries have been cute dogs.
“While it’s great that so many people want to be involved, we need to ask people not to send in pictures unless they honestly consider their dog to be one of the ugliest in the land.
“We are looking for dogs who make your eyes hurt when you look at them. This definitely isn’t a competition for cute dogs or pretty pets.”
As part of the competition, dog owners are being invited to send in photos of their ugly pets with the prize being a professional doggie makeover and a before and after photo session.
Mr Dahan added: “If you think your dog is butt ugly then we want to hear from you.
“Let’s see if we can transform an ugly dog into a beautiful pooch and brighten up its owner’s life at the same time.”
The contest is open for entries now with a closing date of December 31, 2022.
To find out how to apply visit www.parrotprint.com/blog/ugly-dog/ or email your entry to [email protected]
The 12 shortlisted dogs will be announced in the New Year ahead of the selection of an overall winner.