Mary Kay strengthens its partnership with the Nature Conservancy

Mary Kay strengthens its partnership with the Nature Conservancy


Mary Kay, the renowned cosmetics company, recently announced the extension of its decades-long partnership with The Nature Conservancy (TNC) to strengthen ocean conservation and coral reef protection.

Deborah Gibbins, chief operations officer at Mary Kay Inc., said in a press release:

Like all rivers and tributaries, most good things in our world lead back to oceans.

Noting that traditional reef conservation strategies have not been enough to counter the global loss of coral reefs, Mary Kay, a signatory to the United Nations Global Compact’s Sustainable Ocean Principles, offers its continued support to Global Oceans programs and TNC’s Super Reefs, which allow researchers to assess reef health, identify potential super reef locations, and discuss opportunities to improve super reef management locally.

Mary Kay supports experts from The Conservancy, Woods Hole Oceanographic Institution (WHOI) and Stanford University as they lead a collaborative effort to unlock the secrets of “super reefs,” a diverse coral community within a reef system that is more resilient or resistant to damaging heat waves, in an effort to predict, test and protect critical coral reefs.

This information will help guide reef conservation and restoration efforts in Hawaii, Palau, Indonesia, the Marshall Islands, the Bahamas, the Dominican Republic, and Belize.

Coral reefs, often called the rainforests of the sea, cover less than 1% of the world’s surface, but support 25% of all marine life and more than a billion people.

Deborah Gibbins, Mary Kay’s chief operating officer. Photo: Mary Kay Inc.
Deborah Gibbins, Mary Kay’s chief operating officer. Photo: Mary Kay Inc.

Mary Kay is working with partners like The Nature Conservancy to protect Earth’s most valuable resources. Clean, healthy water isn’t just essential to our business—it’s essential for life everywhere,” added Gibbins.

This year, Mary Kay will also continue to support Texas coastal wetlands, while TNC will continue to work toward its three-year project goals:

  • Identify priority wetland areas for protection and restoration across more than 27,000 kilometers of shoreline along the Gulf of Mexico
  • Produce a Coastal Conservation and Restoration Action Plan for Texas’ three blue carbon ecosystems—mangroves, salt marsh, and seagrass—including mapping areas where we expect wetlands will migrate in the future due to climate change
  • Assess the feasibility of blue carbon markets to support long-term wetland management needs in Texas
  • Identify a dynamic coastal wetland site that can be established as a “living laboratory” to share conservation techniques, explore blue carbon offsets, and highlight the importance of these critical ecosystems.

Over the past 33 years, Mary Kay’s support has extended to hundreds of projects in partnership with TNC, including ocean work and coral reef restoration around the world.

They also point out that thanks to this association, the leadership of women in marine conservation has been elevated through programs that incorporate gender equity in conservation initiatives.

TNC is committed to conserving 4 billion hectares of the ocean by 2030, and we are grateful for support from Mary Kay to help achieve this critical goal. Strong partnerships with governments, non-profits, companies, and local communities are essential to our success,” pointed out Dr. Lizzie Mcleod, TNC’s Global Oceans director.

TNC is a global environmental organization dedicated to preserving the lands and waters on which all life depends.

It works to create innovative and practical solutions to the planet’s most pressing challenges so that nature and people can thrive together.

“We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping make cities more sustainable,” highlights TNC.