LA-based production house Florence announces the launch of Florence Image, a new branch of its highly acclaimed creative studio. The addition of Image further establishes Florence as a cultural tastemaker and expands their ability to offer brands high calibre talent with a streamlined production approach across more mediums.
Image’s purview encompasses still imagery, photography, events, book publishing, and other creative endeavours that may not fit into a traditional box. Image builds upon Florence’s founding vision to manifest a progressive culture where creativity thrives and diverse perspectives are valued.
The roster includes well-known names such as ‘it’ celebrity photographer Amber Asaly, who has photographed Kendall Jenner, Emily Ratajkowski, Winnie Harlow, among others; Gunner Stahl, with his trademark intimate portraits of iconic entertainers; Neil Favila, renowned for his youthful and authentic imagery; Alondra Buccio, with her impressive list of global brand clients including Nike, Adidas, and Beats by Dre; Lucy Sandler, whose raw portrayal of her subjects explores identity and character; and the documentary and fashion talents of Theo Cottle, who combines a direct style and emotional mood with his own powerful, personal vision.
The talent also includes the up-and-coming artistry of Angalis Field, a trans writer-director and photographer; South African Travys Owen, whose off-kilter visual effects and bold lighting create striking content; Ali Saloum, an Arab-American whose projects explore surrealism, existentialism, and social justice; Mishka Kornai, and his multi-disciplinary practice of combining photography, digital collage, sculpture, and performance; Vietnamese-American Pham, known for his work with artists like Nipsey Hussle, Harry Styles, Donald Glover, and Billie Eilish; Scarlett Kapella and her raw, yet playful photographs that exude female empowerment; Millicent Hailes, a multi disciplinary artist specialising in creative direction; Michael Barth’s lyrical, humorous, and sometimes contradictory images for global brands like FIFA, UGG, and Coca-Cola, and FitBit; Carissa Gallo and her photography for Vogue, Playboy, Allure, Glamour, Harpers Bazaar, and Elle; the crisp, clean stylings of Erik Ian, and Erik Paul Howard, who has created a comprehensive visual index of his community’s traditions, culture and history.
“We’re aiming to push creativity and individuality with Image,” says Florence founder/EP Jerad Anderson. “Our latest artistic arm is intended to help further unlock opportunities for these culture-defining artists who are reaching exciting new heights in their medium. We look forward to all that they will be creating and inspiring us with as a result.”
Florence Image Head Kristen Beecy says, “I’m thrilled to be a part of this new division dedicated to artistry and elevated expression. Representing this diverse group of photographers and directors is such a rewarding journey.”