Africa Wildlife Photography Competition Winners On View In Palm Beach, FL

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Images from the 2022 Benjamin Mkapa Wildlife Photography Awards plainly reveal animals’ extraordinary humanity. A gorilla’s wisdom. The gentleness of an elephant. The community of wildebeest.

That’s easy to see.

Beneath the surface of each picture, no less clear when looking close, man’s inhumanity reveals itself.

Wantonness. Cruelty. Exploitation.

All of these animals are in danger from the most reckless predator the planet has ever known: man.

Be it poaching, habitat destruction or a dozen other extractive and exploitative behaviors which have caused wildlife populations to collapse around the globe, it increasingly feels like a miracle any of these wonderous creatures remain. Enjoy the miraculous while you can in Africa and through the winning entries of the 2nd Annual Benjamin Mkapa African Wildlife Photography Awards which can be seen at The Society of the Four Arts in Palm Beach through June 4, 2023.

“When you look into the eyes of this beautiful silverback, you see a lot of yourself looking back,” Africa Wildlife Federation Senior Vice President Craig Sholley told Forbes.com of the grand prize-winning image (pictured below). “It represents an endangered species and a conservation success story. Mountain gorillas are the only great ape in the world whose population is increasing. This success story is a result of a four-decades effort orchestrated by non-governmental organizations like AWF in direct collaboration with the Rwandan government. The product of this work is one that benefits both wildlife and people.”

People and wildlife, connection, our shared fate comes through in another crowd pleaser from the competition, an animal keeper being caressed by an elephant’s trunk in an orphanage.

“This image portrays the importance of the work of Africans who have devoted their lives to the future of threatened wildlife,” Sholley said. “These are individuals who are passionate about conservation and in many cases put their lives on the line–protecting species from poachers and the illegal wildlife trade.”

The picture recalls one of the most famous and heartbreaking wildlife-human photographs ever taken, that of the last male white rhino with his keeper in 2018 moments before the animal died. An image not simply of death, but extinction. Forever death. They both know.

Africa comes to Palm Beach

Credit for bringing the exhibition from Nairobi, Kenya to Palm Beach goes to Wilber James, Trustee Emeritus of AWF and board member of The Society of the Four Arts, along with fellow AWF Trustee Payson Coleman. They approached Director of Programs at Four Arts Sofia Maduro about showing the photographs.

“Payson and I have been involved in African wildlife conservation for over 50 years and knew that a number of our friends in Palm Beach shared our enthusiasm for the preservation of the animals and habitat in Africa as well as the well-being of the people,” James told Forbes.com. “We felt that an exhibition of the Mkapa Awards at the Four Arts would be a powerful way to highlight the majesty of Africa’s animals and also educate the public about the challenges they face. Sofia was in complete agreement about the importance of the exhibition and felt that the Four Arts could also reach out to the schools in Palm Beach and West Palm Beach to invite students to tour the exhibition for a powerful learning experience.”

The competition was co-created by AWF and Nature’s Best Photography to celebrate AWF’s 60-year anniversary as the only African global conservation organization protecting wildlife and its ecosystems as an essential part of a modern and prosperous Africa.

“Craig Sholley and I are equally passionate about African wildlife and the creative skills our Mkapa Awards entrants have shared since its launch in 2021,” Steve Freligh, President and CEO of Nature’s Best Photography Fund, told Forbes.com. “These talented photographers, of all ages and backgrounds, are as interesting and diverse as the photographs they submit, delivering immediate and long-lasting impact that will motivate change.”

Forty-eight award-winning prints from the competition are on view.

“There are those photographs that immediately stop you in your tracks, but also ones where new perspectives are revealed as you examine their details,” Freligh said. “Each image shares an extraordinary moment in Africa, a single experience that may be enjoyed personally as well as collectively.”

The winning images were selected from over 9,500 entries representing 57 countries, chosen by a panel of judges including accomplished wildlife photographers, leading conservation professionals, highly regarded safari guides, and youth conservation activists.

“Through the art of photography and video, the primary goal was to attract, inspire, and involve photographers from Africa and around the world at all levels of camera experience so that they may share stories from the field and encourage new advocates for conservation change,” Sholley said. “Effectively, AWF wanted to ‘Bring Africa to the World, and the World to Africa.’”

Benjamin Mkapa

H.E. Benjamin Mkapa (1938–2020) was president of Tanzania in east Africa, south of Kenya bordering the Indian Ocean, from 1995 to 2005. The astounding “Great Migration” begins in Tanzania.

More than a million wildebeest along with hundreds of thousands of zebra, topi and other gazelle start their annual journey in the Serengeti National Park creating the largest herd movement of animals on the planet. Over the course of the year, the animals move north and clockwise, up into Kenya and the Masai Mara National Reserve, back down through the Serengeti and then to Ngorongoro Conservation Area, famed for the Ngorongoro Crater.

“Mkapa began his career as a journalist, understanding the importance of educating the public on important conservation topics,” Sholly explains. “Today, Mkapa’s name remains widely respected for his legacy of principled leadership and protecting Africa’s wild heritage.”

As one example, during his time on AWF’s Board of Trustees, Mkapa played a critical role in the establishment of Manyara Ranch Conservancy in northern Tanzania, an important 45,000-acre wildlife corridor connecting several of the country’s national parks.

Throughout much of the 20th century, visitors to Africa went primarily to shoot animals, not pictures. Limited legal hunting on the continent persists, in part due to the United States’ continued allowance of trophy hunters to import animals killed in Africa.

Fortunately, photographic safaris have mostly replaced their bloodthirsty predecessors.

“During the launch of the Four Arts exhibition, attendees posed many questions about ‘organizing their first or next safari’ and how to get involved in helping to secure the future of the wildlife and wilderness areas they saw represented in the photos of the competition,” Sholley said. “My greatest thrill has been watching people’s reactions as they view the exhibition images for the first time. When the subject matter revolves around Africa’s iconic wildlife and remote wilderness areas, the impact is clear and visible.”

Africa: Closer than you Think

Americans, by and large, are daunted by the idea of travel to Africa. Many even frequent, life-long, world travelers from the States have never seen southern Africa with their own eyes. Never spent a morning game drive 10-feet from a feeding pride of lions. Never stared eye-to-eye with a cape buffalo.

Too far. Too expensive.

Once in a lifetime.

That needn’t be the case.

While there are undeniably super-expensive and difficult to reach locales and experiences such as the water safaris around the Okavango Delta in Botswana or gorilla trekking in Rwanda or Uganda, visiting Kruger National Park or Greater Kruger in South Africa via flight to Johannesburg and car or bus to the wildlife can accommodate many non-luxe budgets.

Kenya safaris and Tanzania safaris are good middle-ground choices with a non-stop flight from JFK airport in New York direct to Nairobi now an option, shortening travel time to east Africa dramatically.

Africa, particularly when traveling from the eastern half of the U.S., proves no more arduous to reach or expensive to enjoy than Hawai’i, Australia, Asia or India–oftentimes less so. And the rewards are unmatched.

As wonderful as the pictures are, they don’t compare to real thing.

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Easy Color and Texture for Food Photography

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Dyeing cheese cloth with natural foods, to use as texture and color in food photography, is similar to dyeing Easter eggs. Here’s how!



Easy Color and Texture for Food Photography


© Provided by Whisk and Dine
Easy Color and Texture for Food Photography

Food Photography

Aren’t we all food photographers these days! Dining out, or cooking in we have become a world, fully aware of the beauty nature contributes to our world of color, through its food. 



Silk Fabric In Vibrant or Soothing Colors


© Provided by Whisk and Dine
Silk Fabric In Vibrant or Soothing Colors

Texture and color are important elements in any photo. While the food itself may or many not be the most beautiful thing we’ve photographed, we have come a long way in understanding how to embellish on its beauty in a still shot.

Color and Texture

Elements play a huge role in setting the mood or vibe for a particular food photograph; metal, wood, color and textiles. 

While I have been a textile person most of my life, having sewn since I was twelve, I have my favorite textiles to work with. 



Textiles and Sewing


© Provided by Whisk and Dine
Textiles and Sewing

Silk, cotton and raw fibers make for beautiful texture in a garment, upholstery, or table setting. 

I was in want of a light and airy cloth I could toss into my photos without it being dominant in the shot. Something sort of ethereal looking. 

Cotton gauze, also the same fabric used in cheese cloth, caught my eye. Its really cheap, comes in long bundles to cut however needed and since its a raw cotton, I knew it would absorb dye easily. 



Food Dyed Cheese Cloth


© Provided by Whisk and Dine
Food Dyed Cheese Cloth

I wanted to use various foods as the dye. So many of the foods I cook with have such intense pigment; after all, isn’t that where original dye first came from?

Food As Dye

How often have we gone to peel beets, gold or red, or turmeric, cabbage or other plants, only to realize we should have put gloves on first?

Those, are the foods you will be able to obtain the most intense dye from on the cotton gauze. Oh, and do use gloves!

When I was a kid and we would dye Easter eggs, the colors were always so pretty and very intense. 



Chemical Dye


© Provided by Whisk and Dine
Chemical Dye

But then you go to peel the egg to eat it, only to find the dye stained the white of the egg too. I didn’t want to eat that artificial dye, and I certainly didn’t want my kids eating either. 

It was then (1980’s), that I began experimenting with food as dye. Some foods require longer soak time than others. 



Natural Dye


© Provided by Whisk and Dine
Natural Dye

Not sure why but a drop of vinegar in the water helps to make the color of the dye more intense, and absorb better on the fabric. 

How To Dye Fabric or Eggs Naturally

Once you have chosen the colors you will use, rough chop those food items, put them into pots of water with 2 tablespoons of white vinegar and boil the food. 



Food Dyed Cheese Cloth


© Provided by Whisk and Dine
Food Dyed Cheese Cloth

Take the dry pieces of white cotton cheese cloth and immerse them totally into each pot. Allow to sit for about an hour. 

With gloves, squeeze excess liquid out, hang to dry (preferable outside, since the drips will stain), and once dry, the cloth is ready to use. 

I have only recently become aware of a beautiful dried flower petal, Butterfly Pea Flower Tea, that has intense blue or purple color. 



One Hour Soak Time


© Provided by Whisk and Dine
One Hour Soak Time

I made a loaf of bread using the tea in the water of the dough. The trick to this tea, should you want blue as the color, there can be no acid, so don’t use vinegar in the dye water. 

With a drizzle of acid, the tea turns purple quickly and would dye the cloth a lovely lilac color. 

Ingredients Needed

  • Water
  • Red Cabbage
  • Red Beets
  • Gold Beets
  • Turmeric
  • Black tea
  • Butterfly Pea Flower Tea
  • White Vinegar



Natural Dye Ingredients and Equipment


© Provided by Whisk and Dine
Natural Dye Ingredients and Equipment

Equipment Needed

  • Several 4 quart pots
  • Cheese cloth
  • Thongs
  • Drying rack


color and texture for food photography


© Provided by Whisk and Dine
color and texture for food photography

Print

Easy Color and Texture for Food Photography

Dyeing cheese cloth with natural foods, to use as texture and color in food photography.

Course Kitchen Hacks, Lifestyle

Prep Time 30 minutes

Cook Time 40 minutes

Total Time 1 hour 10 minutes

Servings 4 servings

Calories 300kcal

  • Water – 4 quarts per pot
  • Red Cabbage – 1/4 a head, for pale purple
  • Red Beets – 1 whole beet, for intense magenta
  • Gold Beets – 1 whole, for pale yellow
  • Turmeric – 1 root, for intense yellow
  • Black tea – 2 tbsp, for woodsy beiges to brown
  • Pea tea – 4 petals, for blue or lilac
  • White vinegar – 2 tbsp per pot, except for blue Pea tea
  • Rough chop each item being used. Place in separate pots of boiling water with vinegar. Lower and simmer with a lid on for 30 minutes.

  • Remove food items from each pot and gently press each cotton gauge strip into the appropriate pot. Allow to soak for an hour.

  • Carefully, with gloves, squeeze out excess liquid and hang dry, taking care to protect the floor beneath from drips staining.

  • Once they are dry, they are ready to use.

Calories: 300kcal



Food As Natural Fabric Dye


© Provided by Whisk and Dine
Food As Natural Fabric Dye

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Kelsea Ballerini Shuts Down Chase Stokes Breakup Rumors With a Kissing Photo

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It’s only been two months since Chase Stokes confirmed his relationship with country singer Kelsea Ballerini, and already the new couple is the subject of breakup rumors – rumors that Ballerini is quick to shut down. In an Instagram Q&A with fans the weekend of April 30 (via People), Ballerini was asked by a fan if she and Stokes had split, to which she responded “nah,” along with a photo of the pair kissing.

Questions surrounding whether or not Ballerini and Stokes were dating ended when “Today” asked Stokes that very question during his March 3 appearance on the morning show, at which point he finally confirmed with an affirmative “Mm-hmm” and a smile. The pair made their red carpet debut a month later at the CMT Music Awards on April 2.

Speculation about the duo potentially dating began on Jan. 13 when the 30-year-old “Outer Banks” star shared an Instagram carousel that included a photo of him and the 29-year-old singer getting cozy at the College Football Playoff National Championship. While Ballerini’s face isn’t shown, Stokes tagged her in the snap. “Go vols 🙈,” she commented on the post.

The “Roses” singer touched on the dating rumors days later on Jan. 16, when she posted a TikTok featuring a screenshot of a post from gossip Instagram account DeuxMoi. In her video, Ballerini laughs and shakes her head at the post, which says she can’t be dating Stokes because she’s “too busy consistently asking out the manager of soho house nash when she comes in all the time after last call.”

“I know, I know, I know, I know, stop reading, stop looking,” Ballerini says. “But what is happening, guys? What is this? Let’s not do this.” Ballerini captioned the video, “I’m about to break up with the internet 5 sure 😂.”

The next day, Stokes addressed the rumors when a TMZ photographer ran into him and quizzed the actor about what exactly is going on between him and Ballerini. When the photographer said Stokes and Ballerini make the cutest couple, he responded, “Thank you.” When asked what drew him to the singer, Stokes said, “She’s a sweet girl. We’re having a good time, and that’s all I’ll say.” He stopped short of confirming the pair’s relationship status at the time, however.

Read ahead for every update from Stokes and Ballerini’s romance rumors leading up to their confirmation.

When Did Chase Stokes and Kelsea Ballerini Start Dating?

Stokes and Ballerini kept fans on their toes for weeks with their many outings together and flirty interactions on social media as dating speculation swirled. On Jan. 26, TMZ shared a video of the pair holding hands at a restaurant in Nashville, further adding to dating speculation that’s been swirling around them. According to the outlet, the pair were spotted out on Jan. 24 at Nashville country music venue Robert’s Western World.

Several days later, the pair were spotted embracing at LAX. Still, in an interview with People, which was published on Feb. 8, Stokes declined to elaborate on the nature of his relationship with Ballerini at the time, insisting to the outlet that they’ve “just been spending some time together.” “Kelsea is a lovely, lovely girl,” he added. “She’s great. We’re having a good time.”

But on Feb. 13, Stokes added fuel to their dating rumors when he posted a photo of himself and Ballerini cozying up to each other in an elevator. “So proud of you, your heart, and your beautiful soul,” he wrote in the caption, going on to congratulate her for the release of her EP and short film, “Rolling Up the Welcome Mat.”



Chase Stokes hinted at a romance with Kelsea Ballerini. 👀


© Getty / Stefania D’Alessandro
Chase Stokes hinted at a romance with Kelsea Ballerini. 👀

On the Feb. 22 episode of the “Call Her Daddy” podcast, Ballerini confirmed she’s not single anymore, but she wouldn’t reveal that Stokes was her new beau. “I’m just vibing,” Ballerini said, adding that her relationship with Stokes – which she said began after they started talking in December 2022 – has “been like a really beautiful reawakening.”

A few weeks before Stokes confirmed the new couple’s romance, he posted a photo on his Instagram Story on Feb. 23 of Ballerini kissing his cheek while the pair hugged sweetly. He captioned the snap, “imy❤️.” Then, on March 2, the two stars enjoyed their first big outing as a couple at a New York Rangers vs. the Ottawa Senators game at Madison Square Garden in NYC, where they were photographed sharing a kiss in the stands, per People.



Chase Stokes hinted at a romance with Kelsea Ballerini. 👀


© Getty / Stefania D’Alessandro
Chase Stokes hinted at a romance with Kelsea Ballerini. 👀

Who Have Chase Stokes and Kelsea Ballerini Previously Dated?

Stokes was most recently linked to his “Outer Banks” costar Madelyn Cline. The two first met in 2019 while making the show’s first season, but they reportedly split in November 2021 after more than a year of dating. They sparked reconciliation rumors in March 2022 when they posed hand in hand on set while filming the third season of their Netflix series. However, according to Stokes, the two have just remained good friends.

“A long time ago, we agreed to always put the work first. So I think going into this next chapter, we just wanted to equally honor that promise,” Stokes told People. “Truth be told, she’s an incredible actress. She’s a lovely human being. And I’m over the moon and just super proud of the work that we’ve done over the past three seasons. I’m always going to root for her.”

Ballerini, on the other hand, split from fellow country musician Morgan Evans in August 2022. She filed for divorce after nearly five years of marriage and later confirmed the news on her Instagram page. The former couple first met while hosting Australia’s Country Music Channel Awards in March 2016 and later got married in December 2017.

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Picture perfect: Rochester student receives national photography award – Post Bulletin

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ROCHESTER — The first thing you notice are the large, intimidating eyes.

If it wasn’t for them, you might not even realize you’re looking at an owl since it’s camouflaged so well against the bark of the tree behind it.

But once you do, you begin to see the rest of the bird of prey take shape. You see it’s ears. You see its beak. And last of all, you begin to see where the owl ends and the tree begins.

An owl in front of a tree.

Elia Atkins won as the Creative Category’s Grand Champion in the School Photographers of America contest in winter 2022-2023.

Contributed

That’s the image that was named Grand Champion by the School Photographers of America. As an eighth-grader at Dakota Middle School, the photographer, Elia Atkins, not only beat out an immense field of peers, but she became the first winner of her age.

“She was our first middle schooler to ever place,” said David Crandall, executive director for the School Photographers of America. “For the most part, 97% of all of our entries are high school students.”

Crandall said that Atkins’ photo was selected from roughly 1,800 that were submitted. This was the second year of the competition. She won in the creative category. The other categories included winter sports, student life and senior superlatives.

The judges don’t just evaluate the subject matter of the photos. They also base their decisions on technical considerations like metadata embedded in the image, lighting and whether it was taken in manual mode or not.

Atkins took the image in the summer of 2022 during a photography course at Quarry Hill Nature Center. When the owl’s handler brought it out, Atkins wasn’t quite happy with the setting.

“I just walked around a little bit trying to find a nice background,” Atkins said. “Once everyone else was done taking photos of it, I asked if he could put it in front of the tree.”

She found out she was a national winner in a rather spectacular fashion. Her school principal, Levi Lundak, arranged for her parents to come to help surprise her in math class.

As the photographer of a winning image, Atkins received a new camera.

On top of that, it’s boosted her confidence in her own abilities. Although still in middle school, receiving the recognition has allowed her to imagine the possibility of making a career out of photography.

Whether it’s a future career or not, though, photography is a field she’s come to both love and excel at.

“I just really like how there’s no limit to what you can do,” she said. “Everybody can look at something and interpret it a different way. Anything can be turned into an amazing photo, and I find that really cool.”

Jordan Shearer

Jordan Shearer covers K-12 education for the Post Bulletin. A Rochester native, he graduated from Bemidji State University in 2013 before heading out to write for a small newsroom in the boonies of western Nebraska. Bringing things full circle, he returned to Rochester in 2020 just shy of a decade after leaving. Readers can reach Jordan at 507-285-7710 or [email protected].



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Corbin woman awarded Nash Black Photography grand prize

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May 3—SOMERSET — Questions from the judges began just as soon as the picture for entry number 19 was shown on the screen.

“What is it?”

“Is it really a plant?”

“Looks alien. Are you sure it’s real?”

However, the contest coordinator provided no answers to their questions and would only say that image met all the contest submission requirements. And, in the end, that was enough. The judges were unanimous in selecting Peggy Yaeger’s unique photo of a maidenhair fern unfurling as the Nash Black Photography Awards grand prize winner.

Yaeger and other winners of Somerset Community College’s Fruit of the Lens Photography Club contest were recognized during the annual Earth Day Celebration held April 16 on the Somerset Campus. Theme of the contest was “Let There Be Plants!” and 28 entries were submitted.

Besides recognition for her winning picture, Yaeger als0 accepted a $100 cash prize presented by SCC student and club president Laurie Abbott. Cash awards were provided by the SCC’s Earth Day committee.

Yaeger, from Corbin, said she loves nature photography and came upon the unique plant while walking along the shoreline of Laurel Lake.

Taking the $50 second place prize was 12-year-old Russell County resident Jed Newcome with his photo, “Bee on Dandelion.”

Third place honors and $25 were awarded to Jenny Crawhorn also of Russell County for her unique photo of a cactus. Crawhorn said she was “proud” to be named as a winner.

Eli Parker’s photo of daisy fleabanes was recognized as the fourth-place entry and earned Parker a $15 cash award. Parker is an SCC alumnus and frequent contributor to photo club exhibits.

The judges also selected three other photos for honorable mention. Those receiving certificates in that category were Linda Alsip, of London, who is a past fourth place winner; Van Back, of Monticello who takes home his second honorable mention certificate; and Mackenzee Conner, of Somerset, who plans to attend SCC this fall.

Judges for the Nash Black Photography Awards were club member and two-time contest winner Denny Longsworth of Wayne County; Melissa Adams, Ed.D., director of Project BEAM; and SCC instructors Cindy Burton and Jeff Harris. Stuart Simpson, also an SCC instructor, coordinated the event.

Irene Black also served as a judge for the contest that is named for her and her late husband, Ford Nashett. The Russell County couple wrote under the pen name “Nash Black” and were founding members of the club.

The mission of Fruit of the Lens is to provide a setting where SCC students, staff and faculty can come together with the community to share digital images and discuss photography. To become a member, simply send a request to SCC faculty advisor Cindy Burton at [email protected].

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Incredible optical illusion photo looks like it has been edited, but it’s completely untouched

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  • Photo entered into the Japanese Nature Photo contest appears to be edited
  • However, it has not been touched at all and is an extraordinary optical illusion 

In an age where AI has created images of the Pope in an enormous white puffer jacket and Donald Trump being arrested, you’d be forgiven for thinking this extraordinary photo has been digitally altered. 

Even before the rapid growth of AI, photographs have long been edited by social media users to boost the appearance of their pictures.

That’s why when looking at this stunning photo of an egret bird taken by Kenichi Ohno, the first thought is that it must be somehow manufactured.

The photo itself is impressive enough, but the fact it is completely untouched has left some speechless – and others in denial.

Mr Ohno, from the Saitama Prefecture in the Kantō region of Honshu in Japan, entered ‘Gap’ into the 39th Japanese Nature Photo contest which is hosted by the All-Japan Association of Photographic Societies. 



This incredible optical illusion photo looks like it has been edited, but it's completely untouched: Can you work out what's going on in the image?


© Provided by Daily Mail
This incredible optical illusion photo looks like it has been edited, but it’s completely untouched: Can you work out what’s going on in the image?

The photo shows the white-feathered bird stepping out into the sea, causing a ripple effect as it wades through a muddy bank into the water.

An optical illusion makes it look like there are two separate scenes, with only the bird connecting them.

It appears as though the bird is walking out of a yellow-orange scene on the right and into the deep blue water on the left.

But in reality, the sun is actually hitting a wall – seen in the top right corner – at the perfect angle to cast a straight line reflection onto the water.

The wall itself is a yellow tinted colour, which is what produces the stark contrast from the blue water. 

The horizontal line in the photo is the bottom of the wall, while the yellow-orange water below is the reflection.

Confused social media users could not get their heads round how the photo had been edited.

One said: ‘There is no way this is not photoshopped!!!’ 

Meanwhile, another added: ‘Nearly after 13hrs, I understand the image. It’s a great illusion.’



An AI image of the Pope in a white puffer jacket


© Provided by Daily Mail
An AI image of the Pope in a white puffer jacket



An AI image of Trump being arrested


© Provided by Daily Mail
An AI image of Trump being arrested

A third said: ‘No, this is not by AI. A human named Kenichi Ohno took this award-winning picture that breaks your brain.’

And a fourth confessed: ‘That had me fooled for a whole minute. I thought that had to be an edit.’

In fact, even those judging the photo singled it out of 5,600 images entered into the contest.

According to My Modern Met, they said: ‘A strange photo with a strong impact. It is interesting that we cannot immediately understand how it was taken. 

‘It is one that was taken because of the windless conditions. It shows us that the slightest difference can make a big difference in a photograph. 

‘It is difficult to photograph nature when man-made objects enter the picture, but in this case, they play a good supporting role and enhance the picture.’ 

Read more

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The Economics of Clothing Photography

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The MarketWatch News Department was not involved in the creation of this content.

May 02, 2023 (AmericaNewsHour) —
Today, the only thing that comes between your brand and your customer is a JPEG. Let’s talk about what it takes to create that JPEG. As you know, clothing photography is the most important aspect of a brand’s marketing because that’s how you communicate what your brand is, who it’s for, and what it’s all about. What I am getting at is the branding part itself. So many brands fail when it comes to branding, and their epic failure is that they fail to brand. They don’t leave an impression, and that takes money. Shooting a piece of clothing on a white background leaves no impression, has no branding value, and requires little money.

I have seen a lot of start-up brands just take an iPhone out of their pocket and start shooting whatever they have on a white background or just throw it on the floor and shoot it, and that becomes their “clothing photography” insistence. What they are doing is setting themselves up for a big epic failure like many others have. It is more to the point than start up brands before them who failed, because what’s missing is the branding. They are a start-up but they’re not a brand they don’t have any branding impression and a branding value any takeaway from their consumer to be remembered by and one of the major reasons for not doing that besides not knowing is that they don’t want to spend money and they are being Pennywise and dollar foolish.

Why Penny-Pinching Leads to Failure

You can’t start a brand and not spend any money and expect it to rise above the rest because everybody else is doing the same. And how do you expect yours to be any different than all the others?

Look at Amazon. You have the same piece of clothing, often with the same Chinese factory or Alibaba pictures floating around on Amazon just pennies apart. Why is that? Because somebody who is a distributor, who is a start-up brand, who is just selling a piece of clothing, decides to save some money by not shooting new clothing photography of that particular piece and just using the Chinese factory Alibaba photo that came with it. They are doing that, and 20 other people are doing that, and the only thing that separates them is that they are pennies apart in pricing. So 19 of them will fail, and maybe one of them is going to survive, but not even, because look at the smart guy in this pack, what he is going to do is going to take the same piece of clothing or product and then shoot his own. He is going to hire his own model, he is going to have his own stylist. He is going to create his own lifestyle photos; He’s going to show the clothing in the best light possible, in the best action, and in The best scenario, so we see who the customer is, doing what, wearing this clothing and where they’re going to be at. That’s lifestyle, okay so that gives a whole new meaning to the clothing photography, it’s not just a piece of dead fabric on a white background, no it’s being worn by models and it’s put in action. If it is sports clothing, we are going to see it in the gym or being used in sports.

The Economic Impact of Clothing Photography Done Right

It makes a hell of a lot of difference because the smart guy will also put his own brand on a tag and sew it onto the clothing. With his new pictures, he is going to create a branding value that others on Amazon failed to do. Now, his pictures are going to speak volumes to his audience. At the same time, he is shooting the pictures, he is probably shooting video clips. He is going to feed that to his social media, and he is going to be way ahead. Because he is going to take a tag, put his brand on it, and sew it onto the clothing, put it on the product, and make a completely new brand out of something that everybody else is failing at. This is what branding is, making it your own, putting your own brand on the cow. Now, for a brand to continue doing this over and over, it requires money. So initially, you are going to go negative, and you are going to take money out of your pocket.

My customers often tell me, “Hey David, this is so expensive, I am spending all this money, My money is going away out of my account, and my balance is getting lower and lower every day”. “When am I going to see a return on my profit?” And I tell them, “No, that’s not how the economics of clothing marketing, photography, and branding works. You have a bunch of cash, some Federal Reserve notes sitting in a bank, and all you are doing is that you are taking your money and converting it into photos, into JPEGs, into videos that now are going to be put to good use for you. All you did is you converted them, your money didn’t go anywhere. You still have your money, but it’s in a different form. Now, it’s making money for you because you can put it on social media, you can put it on your website, on your banner, and your advertising, etc., and it’s going to create sales. Now, you have more money coming in, and you can have a business. Because a business spends money, and then the money comes in, and you know you get that circulation going, and then you just grow that. You grow that sphere, and inside that is your effort, your branding, and your money.

That’s the economic sphere, and it just keeps going. And not because it’s fashion, it’s cyclical, it’s seasonal, it’s constantly changing, and you always have to shoot more because you can’t use last year’s skew. You can’t be selling last season’s clothing. A new fashion, new designs, new skew came in. So now you got to shoot more. The economics of clothing photography dictate that you throw away and trash whatever you did before because it’s yesterday’s news, and nobody wants to read yesterday’s newspaper.

Hiring a Skilled Photographer for Clothing Brands

“I need to go shoot more” because it’s very important. It’s not apparent that you have to be constantly doing this. So who’s going to be doing it for you? Are you going to be a surgeon for yourself and perform a surgery on you? Are you going to be your personal doctor? No, you have to go and hire the best minds in the industry, the best photographer, clothing photographer, fashion photographer that’s near me.

Do a search like that in Google, and you’ll find this guy or a girl. Then you talk to them and explain your brand, and they’ll give you a bid on a seasonal package to shoot all of your SKUs (stock keeping units). They often have to do casting, hire models, book these models, schedule shoots, work with a stylist, with hair, with makeup, and have some assistance running around holding strokes, shooting out in the street when you are doing a lookbook or lifestyle or book studios. Hauling equipment, setting it up and shooting, all of this activity costs money.

This all comes back to the economics of clothing photography, fashion photography, apparel photography, and garment photography. It’s not something that you can do yourself. I don’t advise that. And it’s a lot less expensive and a lot better quality and results if you leave this to the professionals. Their clothing photographer, the fashion photographer, who is expert at this, has been doing it for years and knows all the tricks. They are often forced to give you their best rate because of the economics of the market. They know that if they give you some off-the-cuff highball expensive rate, you are not going to take it.

There are others in the marketplace doing the same thing, often as good as they do, and they are going to give them a much more reasonable rate. Your customer will fly away and go with them. So never think that you can do it yourself when it comes to branding photography for clothing, fashion, apparel, or garment. It’s going to cost less if you try to do it yourself. Yes, I realize often time when you are a new brand and when you start up, and you open your Shopify store, and you bring in some hoodies and t-shirts and a couple of shorts and you want to sell that, you are just going to take a shot of it with your iPhone, and that’s the end of that. But that’s also the end of your growth. That’s the end of your store. You know you will often become a dog store with no traffic because you’ve got to ask yourself, Does my store have enough value in what I am showing? And all your showing is not a bunch of text, but it’s going to be a bunch of pictures. Are these pictures good enough to stop potential customers on my website and prevent them from clicking away and going to somebody else and keep looking? Rather, are they going to click on my products, my pictures, and then add them to cart and pay for it?

If you are honest with yourself and you ask that question, you’ll see that no, yours is not the best because you’ve seen well. We all know what the better looks like. That’s how you get the big fashion houses. Do they throw something on a white background and shoot it? No. Do you see flatly photography with the big brands? No. It’s always on a model and not just one model. It’s on 2-3-4 models.

Look at the Ralph Lauren campaign. How is his advertising? There’s money being spent. You see, so the economics of clothing photography dictates that you are going to have money and you are going to have some kind of budget that’s reasonably allocated to be able to prime the pump, as they say. Because you can’t pull any water out of the well unless you first put water in the pump to reach the well, and then the pump can suck it out of the well for you. But you have to prime the pump. That money has to come from somewhere, and that’s often the first big mistake that a brand makes. And when they reach me, they’ve already made that mistake. You already have a bunch of bad pictures and cheap images. You know that needs fixing, and often I tell them, “Scrap it.” You know, don’t even try to fix it. Don’t try to fix the white and turn it out of grey into brilliant white, etc. Just shoot it again.

I shoot it on models this time. Don’t throw it on a piece of white background or on the table, and don’t do flashlight.
Deliberations For The Economics of Clothing Photography
When it comes to the economics of clothing photography, you can’t say no. You have to say yes. It’s part of the cost, part of the equation, part of the business, like everything else.

If you are starting a business, this is the most important factor that you have to consider. And you better find the right fashion photographer, clothing photographer, apparel photographer, or garment photographer that’s near you and talk to them and look at their work and compare their charges with other photographers. But also, compare apples with apples and oranges with oranges. Don’t compare just the price and say, “Oh, this guy is cheaper,” because, believe me, there’s always somebody cheaper. You will always find somebody cheaper than X. It will be Y and cheaper than Y, it will be Z, and on and on and on. And there’s no end.

But are they better? No, they are not. There’s a reason why photographer A is more expensive than photographer B. Look at his portfolio, look at his experience, look at his standing in the Google ranks, look at his website, and look at the reviews. And I will tell you that he is worth it, and that’s why he is where he is, and that’s why he is charging what he is charging. Because he’ll give you more value for the same money spent. It’s not just about the amount of money, but what you are getting out of it. Spending that kind of money.

This is another important factor in the economics of clothing photography. Where are you spending your money? Not spending any money is bad in itself, but if you even spend some money but you spend it on the cheapest guy, on the worst-case photographer, and you get bad results, that’s even worse because not only do you have bad results, but you also spent money to get the bad results. It’s not for the faint of heart, this is the business of clothing photography. Because it’s not a one-time photography that you do for a product, and then you sell that product for years.

Hiring a Skilful Photographer for Price Effective Clothing Photography

Fashion is cyclical and seasonal. You have to constantly be ready to shoot more and fashion, because of it is nature, it’s not an objective type of photography where you just take a candle, put it on a table and say, “you know, here you go, that’s the lifestyle still-life shot of a candle,” and then sell it for years.

No, it’s clothing. You got to put it on a model. It’s got to fit the model. And you can’t have just one model because you need inclusion, so you need more models than one. You can’t be shooting your whole website clothing and all your garments and the entire collection with one model. It’s not going to work, right? Think about that. So, that becomes another factor in the economics of clothing photography, having multiple models because you need different ethnicities, different ages, different looks, and different body types. You need all of that inclusion, and that’s not cheap.
If you want to go with models who are coming from an agency, you are looking at the minimum of $750 + 20% agency. That’s the starting rate in Los Angeles. And then, you know the better the model, the taller the model, the more unique or demand in the model is going to be costing you more. But often what happens with my clients is that they come to me and say, “Hey David, you know why you don’t do the model casting for us?”

I’ll charge them a fee of $495, and the casting takes usually about a week. And I go through 100 models or so that reply to my casting, and I have to separate the good ones from the ones who are not a good fit. And then, you know, put them all into a database and make sure they fill the criteria. And then, that’s the list that goes to my customers. And usually, in that list, I have several models that are agency models, non-exclusive, which if you were to go to their agency, they would be $750, but I would be able to book them for $350. So, that’s another part of the economy.
If you work with the right photographer who knows the right models and knows where to get them, you can often save 50% on the model booking and get the same non-exclusive agency models for half the price, which is saving you money. So, the better photographer now is saving you money, and that’s again another part of the economy of clothing photography.

Being a Shopify Photography Expert in the Los Angeles Clothing Market

Fashion photography in Los Angeles is a very big market. We have a lot of start-ups here, and I shoot for a lot of the fashion start-ups, the clothing start-ups who are often on the Amazon or Shopify platforms. And I am a Shopify photography expert, which is a position you cannot buy on the Shopify experts’ directory. The position that’s given to you because of who you are and your background as a photographer. And, you know, I’ve achieved that, and I am there. So, that often makes it easier for the Shopify start-ups to work with me because they realize who I am, and I am recommended by Shopify.

Advantages of Starting your Clothing Business on Shopify

Now shopify, let’s talk about it. The excellent platform for a start-up because you own the site, you own the page. Unlike Amazon where Amazon owns you. This is your business and you own it. there’s nothing Shopify about it, except the backend where Shopify takes care of all the plugins, software, and managing the payments and the gateway for credit card processing, etc. They have a lot of good plugins and third-party tools that make your life as a brand easy and handle all the processing of your sales and inventory, which actually saves you a lot of money. Another aspect of the economy of the clothing business: if you try to do this on your own and build just any website and say, “I am going to go ahead and do it on my own by myself,” it will cost you a lot more money than if you were to build your brand on Shopify.

I highly recommend Shopify’s brand platform, and they will, in the long run, save you a lot of money. Yes, upfront, you know you have to give them money, and there are some costs involved in getting set up, but that’s minimal compared to how much headache they will save you as a brand. They will actually enable you to make more money and be more profit.

So, this is yet another angle to the economy of the clothing photography business, stay tuned for more on this.

COMTEX_431462944/2606/2023-05-02T06:01:45

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Snapshot Evolution Releases Comprehensive Article on Photography Accessories

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The MarketWatch News Department was not involved in the creation of this content.

May 02, 2023 (AB Digital via COMTEX) —

Snapshot Evolution, a photography website, has released an article discussing 203 photography accessories photographers may need to learn about. The article, written by Ash, a professional photographer with over 40 years of experience, highlights the importance of having the right accessories when taking great photos.

It covers various photography accessories, including lens filters, flash lighting, photo tents, selfie sticks, memory card readers, and more. The post also includes a section on camera accessories for nature photography, which comprises a quality tripod, polarizing filter, silicon lens covers, camouflage tape, and a remote shutter release for taking long exposures.

Snapshot Evolution also includes a section on bridal accessories photography, highlighting the importance of bridal accessories in wedding photography. The article suggests veils, jewelry, garters, shoes, and details shots as ideal ways to showcase bridal accessories.

There is also a section on phone weather apps for photographers. The writer suggests that Clear Outside and Fotocast are reliable weather apps that provide accurate forecasts of cloud cover, wind direction, and other vital elements, making them essential for planning a photography shoot.

Snapshot Evolution’s article provides valuable information for photographers of all levels, from absolute beginners to upper beginners. The website aims to inspire photographers to strive for better images and never to stop learning, which is the personal motto of the website’s owner, Ash.

Snapshot Evolution’s website offers photographers many resources, including articles, reviews, and tutorials. It also includes a community section where photographers can connect and share their experiences and knowledge.

In conclusion, Snapshot Evolution’s article on 203 photography accessories that photographers may need to learn about is a valuable resource for photographers of all levels. The article highlights the importance of having the right accessories when taking great photos and suggests a wide range of accessories photographers may have yet to consider. With its commitment to inspiring photographers to strive for better images and to never stop learning, Snapshot Evolution is a valuable resource for photographers looking to improve their craft.

About the photographer:

Ash is an experienced photographer with over four decades of experience in the field. He has worked on various projects, including commercial shoots, weddings, portraits, and landscapes. Aside from his professional work, Ash is passionate about sharing his knowledge and expertise with others. He is the owner and chief editor of Snapshot Evolution, a popular photography website that offers a wide range of resources for photographers of all levels. Through Snapshot Evolution, Ash aims to inspire photographers to strive for better images and never stop learning. He believes photography is a journey, and there’s always something new to learn and discover.

Media Contact
Company Name: Snapshot Evolution
Contact Person: Ash
Email: Send Email
Phone: 02031374350
Address:Unit 107, 23 Wharf Street
City: London SE8 3GG
Country: United Kingdom
Website: https://snapshotevolution.com/photography-accessories/

COMTEX_431508008/2555/2023-05-02T16:20:16

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Speaking of Nature: Hidden gem — The trout lily

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It was the Friday of my spring break week and the weather had finally improved. The previous weekend had been beautiful with record-setting high temperatures, but I had been fortunate enough to pick up a case of strep throat from one of my students just before we left school and I had been sidelined as a result. The little slice of June that visited us was quickly replaced by more typical April weather and it wasn’t for almost another week that the nice weather returned, but I was finally ready for it.

I woke up at about 8 a.m. (a real luxury for me) and wandered out into the kitchen. Coffee was made and a slice of toast with some peanut butter was prepared and then I sat down at the little desk by my kitchen window where I keep my journal. The temperature was only 48 degrees, but the sun in the cloudless blue sky promised that things would improve. So, I watched the birds for a while, then headed over to the couch and read my latest copy of Living Bird while I waited for it to warm up a little.

By 10 a.m. the temperature had risen to 58 degrees and that, I thought, was going to be perfect. So, I donned my field clothes, filled a Ziplock bag with birdseed, grabbed my camera and headed down the hill. This was my first visit to the Thinking Chair this year and I was very curious as to what I would find. Along the way I encountered plenty of evidence that we had endured a major snow event that had done a lot of damage, but the conditions were also surprisingly dry. At that point in the month we had only had 1.25 inches of rain and the wet meadow just wasn’t that wet at all. Thus, I arrived at the Thinking Chair with dry feet.

I placed a handful of seed on the small feeding platform that I had installed and almost before I got settled in I saw a bird in the underbrush. I was a little surprised to discover that it was a song sparrow, rather than a chickadee, but surprise was replaced with joy when the little bird went straight to the feeder. It was very clear to me that this was a bird that knew the routine. This bird had disappeared for the winter, but had returned with a full understanding that I was “friendly” and that food was available.

The chickadees did finally arrive and in very short order they were landing on my head, but it also became very clear that it was still only April. There were a few birds around, but not a great deal of activity and after about an hour I found myself getting a little bored. So I got up, turned left and headed down into the woods. The dry conditions were evident as I walked along the stream that flows out of the meadow. The woods were very quiet and it was evident that there wouldn’t be much in the way of birdwatching at that point, so I turned my attention to the forest floor.

Were there any wildflowers blooming among the leaves? I noticed the gorgeous green leaves of Canada mayflowers, but there was no evidence of any flowers at that point. In fact, there just wasn’t a great deal of green on the forest floor at all, but I decided to press on. Surely, I thought, that burst of remarkably warm weather must have encouraged something to grow and only a few steps later I was rewarded for my persistence.

In a slightly damp depression, growing among the dead leaves of the previous summer, I spotted the long, dappled leaves of trout lily plants. And then, growing right next to the stump of a small tree that had died many years ago, I found one of the most perfect examples of the trout lily’s flower that I have seen in many years. Despite the fact that the flower “nods” toward the ground, this particular specimen could not have been better situated for the conditions at the time.

The yellow petals of the flower had curled back on themselves in a very symmetrical fashion. Three of the six petals had curled extensively, while the other three had curled only marginally. This exposed the pistil and stamens beautifully and the six stamens were noticeably covered with pollen grains that were a dark, rusty orange. The plant was pointing in a direction that allowed the morning’s ample sunlight to illuminate the flower in a perfect way and the plant’s juxtaposition with the dead stump made for a very attractive composition. All I had to do was lie down on the ground and rest my camera on the forest floor so that I could capture the image.

There were a few other trout lilies that were blooming, but none of them had the same qualities as the one in today’s photo. Still, it was a thrill to find each one of them. I was also reminded of how small they really are. Each one could have fit inside a Ping-Pong ball and the only reason they stood out was because they were the only hints of any color other than the brown of the dead leaves; little hidden treasures just waiting to be found.

Bill Danielson has been a professional writer and nature photographer for 25 years. He has worked for the National Park Service, the U.S. Forest Service, the Nature Conservancy and the Massachusetts State Parks and he currently teaches high school biology and physics. For more in formation visit his website at www.speakingofnature.com, or head over to Speaking of Nature on Facebook.



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Photo exhibition in Australia’s Sydney zooms in on wildlife conservation

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SYDNEY, May 1 (Xinhua) — A nature-themed photo exhibition is ongoing at the Australian National Maritime Museum, which focuses on the beauty and fragility of the natural world and calls for concerted efforts to protect wildlife.

The Wildlife Photographer of the Year exhibition pools together over 100 awarded images taken by professional photographers and shutterbugs across the world, with categories spanning “Animal Portraits,” “Amphibians and Reptiles,” “Birds,” “Invertebrates,” “Photojournalism” and others.

In the “Photojournalism” section, a “Highly Commended” picture by Australian photographer Douglas Gimesy has a particular resonance with many locals.

The “Wombat Lockdown” features a familiar species to many Australians and awakens their shared memory about what they have undergone: the 2019-2020 Black Summer bushfires and the following COVID-19 pandemic.

The photo depicts a cozy scene of two baby bare-nosed wombats snoozing in a homemade pouch with a rescuer working beside them. But the photographer shared a complicated behind-the-scenes story.

Despite a narrow escape from the blaze season, the two young wombats became orphaned at 6 and 7 months old respectively, when their mothers were killed by vehicle strikes on the road.

The rescuer had to feed the orphans at her Melbourne apartment during the COVID-19 lockdown, instead of at her wombat orphanage which was damaged by bushfires.

In an interview on Sunday, Gimesy told Xinhua that he wanted to show a wildlife image that not only highlighted what wildlife went through, but a backstory that helped raise awareness of what some people had experienced.

Starting from April 1, the photo exhibition will run in Sydney until Oct. 31.

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